Owner Data surfaces detailed information about the current property owner — including mortgage details, equity estimates, ownership history, and contact information — giving you a significant edge when sourcing off-market deals and negotiating directly with sellers.
Owner Data provides property-level intelligence on who owns the property, how long they've owned it, what they paid for it, whether there's a mortgage, the estimated outstanding balance, and estimated equity. This information helps you understand a seller's motivation and financial position before you ever pick up the phone.
Owner Data is accessible from within any project or lead in your workspace. Navigate to the Property Info tab and review the Owner Data section. Use the mortgage and equity details to inform your offer strategy. Cross-reference ownership history to identify distressed sellers or long-term owners who may be more motivated.
Negotiating off-market deals requires understanding the seller's situation — not just the property. Owner Data gives you the intelligence to approach sellers with empathy and precision, structure offers that meet their real needs, and close deals that might otherwise go to investors with better information.
