Owner Data surfaces detailed information about the current property owner, including mortgage details, equity estimates, ownership history and contact information, giving you an edge when sourcing off-market deals and negotiating directly with sellers.
Owner Data shows who owns the property, how long they have owned it, what they paid, whether there is a mortgage, the estimated outstanding balance and estimated equity. It also includes the Seller Motivation Matrix for tracking distress signals, and a Lead Info section for recording lead temperature, lead source and your own notes.
Open a project, click Data in the sidebar and select Owner Data. Use the mortgage and equity details to inform your offer strategy, work through the Seller Motivation Matrix to document why an owner might sell, and log what you learn in Lead Notes as your research progresses.
Negotiating off-market deals requires understanding the seller's situation, not just the property. Owner Data gives you the background to approach sellers with precision, structure offers that meet their real needs, and keep a consistent record across every lead you chase.
