Whenever you add a new project, we automatically download information about who owns the property, along with demographic insights into their age, financial status and education, so you know exactly who you are negotiating with.

Owner Contact Info

• Owner names and mailing addresses
• Corporate entity information

Owner Demographics

• Ownership status
• Marital status
• Age
• Household size, income, net worth, education

Mortgage and Equity

See whether the owner has a mortgage on the property, what they owe, and how much equity they hold.

• Lender name, loan term, original balance, estimated balance, owner equity, estimated monthly payments

Seller Motivation Matrix

The Owner Data page includes a Seller Motivation Matrix that flags potential distress signals based on available market data. The matrix is fully editable, so you can also check off signals you uncover during your own research.

Signals are organized into five categories: Management Burden, Legal/Foreclosure, Debts & Liens, Probate, and Equity Wealth.

See What is the Seller Motivation Matrix? for the full list of signals.

Lead Info

You can also track your own research on the lead, including Lead Temperature, Lead Source and Lead Notes.