Property and Owner Data Revamp

We’ve rolled out a major update to the Property Data and Owner Data views, focusing on a cleaner, more legible layout while adding advanced tools to help you track and document your leads.

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Reconstructed Owner Data Page

The Owner Data page has been completely redesigned to act as a central hub for tracking critical prospect details. You can now manage:

• ‍Lead Info: Track Lead Temperature (e.g., Warm, Hot), Lead Source (e.g., Driving for Dollars), and log detailed Lead Notes.
• ‍Owner Contact Data: Keep names, phone numbers, emails, and corporate entity information organized in one place.

New Seller Motivation Matrix

We have added a brand-new Seller Motivation Matrix that automatically pre-populates potential distress signals based on available market data.

This matrix is completely editable, allowing you to use it as a manual documentation feature to check off and track the specific distress signals you uncover during your research. Signals are organized across 5 distinct categories:

• ‍Management Burden: Vacant, Absentee Owner, Out of State Owner, Tired Landlord, Corporate Owned.
• ‍Legal/Foreclosure: Pre-Foreclosure, Foreclosure, Notice of Default, Expired Listing.
• ‍Debts & Liens: Liens, Tax Default, Bankruptcy, Low Equity.
• ‍Probate: Inherited, Divorce.
• ‍Equity Wealth: Free & Clear, High Equity, Cash Buyer.

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