We’ve rolled out a major update to the Property Data and Owner Data views, focusing on a cleaner, more legible layout while adding advanced tools to help you track and document your leads.

Owner Info Page Screenshot

Reconstructed Owner Data Page

The Owner Data page has been completely redesigned to act as a central hub for tracking critical prospect details. You can now manage:

  • Lead Info: Track Lead Temperature (e.g., Warm, Hot), Lead Source (e.g., Driving for Dollars), and log detailed Lead Notes.
  • Owner Contact Data: Keep names, phone numbers, emails, and corporate entity information organized in one place.
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New Seller Motivation Matrix

We have added a brand-new Seller Motivation Matrix that automatically pre-populates potential distress signals based on available market data.

This matrix is completely editable, allowing you to use it as a manual documentation feature to check off and track the specific distress signals you uncover during your research. Signals are organized across 5 distinct categories:

  • Management Burden: Vacant, Absentee Owner, Out of State Owner, Tired Landlord, Corporate Owned.
  • Legal/Foreclosure: Pre-Foreclosure, Foreclosure, Notice of Default, Expired Listing.
  • Debts & Liens: Liens, Tax Default, Bankruptcy, Low Equity.
  • Probate: Inherited, Divorce.
  • Equity Wealth: Free & Clear, High Equity, Cash Buyer.
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Dave Robertson
May 27, 2026
5 min read
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