The lightweight hub to track serious leads, contract dates, and project milestones. Use it as your standalone property tracker, or connect it with your heavy-duty marketing CRM to seamlessly transition won deals into active rehabs.
Built by investors. Battle-tested since 2018, not vibe-coded over a weekend.
125k+
Active Projects Tracked
3k+
Active Users
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Heavy-Duty Marketing CRM vs. FlipperForce Pipeline
These tools don’t compete, they actually co-exist. Keep using your heavy-duty CRM for high-volume marketing outreach. FlipperForce is the project-first pipeline where those pre-qualified deals move to be analyzed, tracked through contract milestones, and executed.
The Marketing-First CRM Approach
Best for high-volume marketing and outbound outreach.
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Mass Outreach Focus:
Built for automated SMS drip campaigns, bulk email marketing, and cold-calling dialers to find raw leads.
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Sales Team Management:
Designed to help multiple acquisitions agents qualify thousands of cold prospects.
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Stops at the Contract:
These systems are incredible for getting a property under contract, but they typically do not handle construction or accounting.
The FlipperForce Pipeline Approach
Best for fix-and-flippers focused on project execution and operations.
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Lightweight Property Tracking:
Effortlessly manage serious property leads, owner info, seller motivation, and contract dates without database headaches.
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Seamless Project Hand-Off:
The moment an offer is accepted, your lead effortlessly transitions into our built-in scheduler, task manager, and rehab estimator.
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Built for Execution:
Instead of managing marketing sequences, you are managing property milestones, important dates, and project statuses from initial lead to final sale.
Visual Property Pipelines
Visually Track Every Deal in Your Pipeline
Organize your Leads, Active Projects and Completed Portfolio into separate Pipeline Dashboards so you can always have a pulse on what deals are in your pipeline and the status of your Active Projects.
Leads Dashboard
Know the stage and status of your Leads in your pipeline so you can take action an close on more deals!
Active Project Dashboard
Track progress more effectively with a centralized view of project health. View important milestones, budget vs actual and overages, all-in-one location.
Portfolio Dashboard
Create a Portfolio of your successfully completed projects that you can use to build credibility with your business partners and lenders.
Features
More than a Pipeline, a Project Command Center
A kanban tells you a deal moved stages. This tells you everything else, stage, status, risks, and tasks, all in one place the second you open a project.
See Project stage, status, and every open risk the moment you open a deal
Know exactly who's on the team and what they're responsible for
Every link, photo, and note lives on the property, not scattered across apps
Straight answers about where FlipperForce fits, especially if you're already running a CRM for lead gen.
Is FlipperForce a CRM?
Not exactly, and that's on purpose. Most CRMs are built for mass outreach: cold calling, SMS drips, bulk email to thousands of unqualified leads. FlipperForce isn't that. We pick up the moment a property is worth tracking seriously, storing owner info and contract dates, running your underwriting, and carrying that same deal straight into scheduling, budgeting, and accounting once you're under contract. Most of our customers run both: a marketing CRM to find deals, FlipperForce to close and execute them.
Can I use FlipperForce alongside my existing CRM?
Yes. That's how most active flippers use it. Keep your REsimpli, InvestorFuse, Podio, or whatever you're using for outbound lead gen. The moment a lead turns into a real deal worth analyzing, bring it into FlipperForce and let it carry through underwriting, contract, rehab, and final P&L.
Does FlipperForce track seller motivation and contacts?
Yes. Every lead in your pipeline has a dedicated profile for owner contact info, mortgage details, property notes, and seller motivation. Everything you need before you make an offer, without a separate database or spreadsheet.
What happens to a deal once it moves from Lead to Active Project?
Nothing gets re-entered. The moment an offer is accepted, that same property record unlocks your full project management and accounting suite: scheduler, task manager, material catalog, budget vs actual tracking, automatically. No duplicate data entry, no exporting to a different tool.
Ready to Take Action?
Sign up for a free trial and join over 3,000 house flippers and real estate investors that have taken their business to the next level!
