In this case study I’m going to run through a quick analysis using our Flip Analyzer tool and I’m just going to walk you through the basics of analyzing a deal and how you can calculate the maximum purchase price you should offer for a property.

This property was a property I found on the MLS back in 2011, back then there was still a lot of foreclosure inventory, so you could still find some really good deals on the MLS.

This property was listed for $54,900 and rehabbed properties in the area were selling for around $125,000, so I thought if I could buy the property for around $50k, I could probably net around $20k in profit in the deal.

The property had no major structural issues, but the property did need a new roof, new windows & doors, & exterior painting and some new landscaping.

In the interior, the property was pretty dirty and there were some holes in the walls, but for the most part the property was just needing a cosmetic rehab, with new bathrooms, painting the interiors, installing new hardwood  flooring in the kitchen, installing new carpet in the bedrooms and installing new light fixtures throughout.

Dave Robertson
January 15, 2020
5 min read
Our blog

Other Recent Blog Posts

New Features

Introducing Project Team: Always Know Who's Running the Project

Learn how the new Project Team feature automatically tracks your internal team members and companies on every flip, so you always know who's managing the project and how to reach them.
Dave Robertson
July 6, 2026
5 min read
New Features

User Management: New Role and Access Visibility

User Management now includes a Role & Access column, giving workspace owners and admins instant visibility into each user's project and feature access without having to dig into individual settings.
Dave Robertson
July 1, 2026
5 min read
New Features

Comps Tool: Thumbs Up, Thumbs Down Comp Selection

Thumbs up to select your best comps, thumbs down to push the bad ones to the bottom — keeping your list clean and your Comps Report focused on the properties that actually matter.
Dave Robertson
June 25, 2026
5 min read
New Features

New Public API Endpoints for Expenses

Our new Public API update allows developers and custom AI tools to securely connect to the FlipperForce Expense Tracker to automate data entry, feed custom dashboards, and sync project financial records directly from external business apps.
Dave Robertson
June 21, 2026
5 min read
New Features

Companies & Contacts: Tax & Insurance Status at a Glance

Tax & Insurance column added to Companies & Contacts, giving you instant visibility into W-9 status and color-coded Workers Comp and General Liability expiration dates for every contractor in your workspace at a glance.
Dave Robertson
June 11, 2026
5 min read
New Features

Property and Owner Data Revamp

Our newly revamped Property Data and Owner Data pages feature a clean, highly legible layout along with a brand-new, completely editable Seller Motivation Matrix to help you seamlessly track and document critical lead details and distress signals.
Dave Robertson
May 27, 2026
5 min read

Ready to Take Action?

Sign up for a free trial and join over 3,000 house flippers and real estate investors that have taken their business to the next level!